Elena Bykova

Corporate identity is a method of communication with the outside world, helping to stand out from competitors and get the attention of the target audience. The more accurate, recognizable, impeccable corporate identity, the higher the likelihood that the company will become successful. My work for Unlock Company was a way to develope corporate identity elements, it was necessary to draw up not only a strategy, but also positioning, identify the main brand values, its vision, mission, language, and main communications. All these elements act in conjunction with the corporate identity. In addition, chips and uniqueness can often be “sewn” into a design or style. Corporate identity is formed not only by a logo, a palette of colors, a loud slogan. We create an overarching visual language that can be applied to every element, from a flyer to wrapping paper. The basic set of visual language components includes: ● Logo ● Color palette ● Typography ● Photos ● Illustrations ● Icons ● Interactive elements ● Video ● Web design principles Each element is part of a system that is designed to work not only for the internal team, but also for people interacting with you as partners and clients.