ICA Magkänsla
Students: Alma Magnusdottír, Mahdi Rezaie, Mattias Ekman & Signe Stjärnqvist
University: Brobygrafiska
Lecturer: Sara Larsson & Mats Olsson
ICA one of Sweden's leading supermarkets has been stamped by their new sub-brand "ICA Magkänsla" translated to "ICA Gut Feeling", a new product series that focuses on your stomach health. This was a collaboration together with the design apartment at ICA and our university Brobygrafiska. During this time, we dove into how important it is that our stomach is healthy for us to be able to handle our everyday life.
The logo is a symbolization of a stamp of approval that can be used across a range of different products. It is an easy to recognize secondary logo that brings the whole design together harmoniously.
With a modern design language that's inspired by the late 60's/70's, we are able to attract a range of ICA's customers who are ready for a healthier change.
Kefir or as it can be called "the Russian yoghurt", is a ready-to-go drink that will bring in the good bacteria for your stomach and keep that energy going throughout the day.
The vegan alternative for a quick snack, a product filled with Oat Yogurt or "oat-gurt" and a range of fruits for those early mornings or midnight snacks. A smart solution for packaging where the fruit is separated to the side, and can be easily transferred to the "oat-gurt" without the worries of spilling anything out.
Drinking bone broth?! YES!
Broth contains a lot of good stuff that your stomach will thank you for. It might seem like the tougher choice to sell in a new market however with a bold design language that will make you instantly buy it, we have succeeded. And for the vegans and vegetarians, of course there's an option for you too.
.
.
.
Thank You,
Alma, Mahdi, Mattias and Signe
