YEAR | 2019
ART DIRECTION | GRAPHIC DESIGN | PACKAGING DESIGN | PHOTOGRAPHY | POST PRODUCTION
Smart Sheep main products are dryer balls that simplify and green laundry chores by cutting down drying time, softening and fluffing fabric, and reducing static without the use of chemical-filled dryer sheets or liquid fabric softeners. They last for over 1,000 loads and are handmade in Nepal. Their new product line consists of three anti-static laundry sprays with three different scents infused with essential oils and free of harsh chemicals. Their purpose is to be used with the dryer balls, simply spray and enjoy a fresh scent in your laundry.
The primary idea of this project was to create an effective package that spoke to the Smart Sheep consumer. With that in mind I approached the idea with four initial packaging designs and two labels while following the smart sheep guidelines. All four designs are diverse but set a similar clean and crisp tone. Once the main design was chosen edits were done to the dieline to create a simple yet cost-effective visual variation by using different colors. I hope you enjoy the final results.
Towels photograph by Jon Tyson.
