BMW Urban AIRDrive
As part of this master‘s thesis, an alternative mobility concept of the BMW brand for megacities will be presented. All BMW brand values that the automaker is aiming for now and in the near future should be communicated.
The focus of the thesis is on the development of large cities for the time horizon 2030-2035. How these areas will change is difficult to predict in terms of architecture and infrastructure and therefore poses a certain challenge for mobility providers such as BMW.
The thesis is that although the cities are expanding rapidly, they can not keep up with their infrastructure and as a result the roads and subways are completely overloaded. An alternative should therefore be the free airspace: with its use roads can be relieved and a whole new experience of mobility can be offered.
The aim of the work is to design a new premium sharing concept of the brand BMW in the aviation sector, which represents the typical brand values of BMW.