The brief for this project was a perpetual tunnel of fives travelling towards the viewer - to advertise the five year warranty and five year road assist offers. My role was art direction and developing the look. You can see here my styleframes, that each represent the different lifestyles of the demographic (urban and urban sporty).

We were excited to be invited to work on this pitch, alongside other highly respected global studios. We also submitted a motion test. Sadly this campaign was cancelled before any designs saw the light of day.

Art Director, Design and Animation

2018