The Vaseline Grooming Project
Copy for the print adverts:
“We rise by lifting others”
“Vaseline understand the importance of taking care, of both yourself and others. The Vaseline Grooming Project helps you to take care of yourself and the homeless population of South Africa by simply purchasing any participating Vaseline products and returning the empty bottle to us once you're finished. Visit www.vaseline.co.za or our Facebook page @VaselineZA for more information.”