Ornament : a thing used or serving to make something look more attractive
but usually having no practical purpose.
— The Oxford Living Dictionary
Ornament is no longer a natural product of its culture,
and therefore represents backwardness or even a degenerative tendency.
— Adolf Loos, Ornament and Crime, 1908
— Adolf Loos, Ornament and Crime, 1908
In 1906, Adolf Loos declared that the ornament was "backward" and "degenerate",
against the utopian and rationalist goals of the modernist movement. He demanded that it be criminalized.
Such ideology created a functionalist and standardized world, but hardly surprising.
Too long banished, it's time to put ornament back at the center of life, thanks to design.
Let's celebrate its useful beauty that gives us pleasure, both in the act of creating and in the act of wonder.
PLEASURE
Diploma thesis
92 pages
180×110 mm
Ring bound
Ring bound
Typefaces:
OPTIModern-Blackletter (Castcraft)
Knif mono (Axel Pelletanche-Thévenart)
Mantinia (Matthew Carter)
Magneta (Neil Summerour)
Filosofia Unicase (Zuzana Licko)
Tourette (Barnbrook Fonts)
History (Peter Biľak)
