TASK & SITUATION
3/4 of the purchased sandwiches are eaten in cars. In a hurry to / from a meeting, on the go, in a university yard. In an environment where buyers care about image. The market has been dominated by boring brands that speak nothing but taste. Not anymore.
We’ve been asked to create a brand with an appealing story, catchy logo and bold packaging design for 14 sandwiches. The brand name should sound dynamic and easy. The narrative should match the values of the ever-on-the-go target audience. Design – to reflect urban, street food culture.
SOLUTIONS
Meet Food on Foot. Fierce and biting. Way beyond clichés. It accurately reflects the everyday life of the consumers. With a unique logo. It is inspired by city walls and handwritten food truck menus.
Food on Foot put the logo in the center of attention. Its huge size and red background help to win in the battle for visibility on the shelves. Vivid colors and punky ingredient illustrations – help to discover your favorite tastes.
What else do you need? A bit of urban poetry?
You and the rhythm of your life.
People say ‘The one flying high’
As you take much from the life.
Do you know ‘What else’?
‘Food on Foot’ collection!
The comfort food for you
Made as for ourselves.
We and the rhythm of our lives.
People say ‘The ones flying high’
As we take much from the life.
Client: Mantinga
Novos Gama head of marketing: Jūratė Survilienė
Novos Gama packaging and printing project manager: Ramunė Zavistauskaitė
Agency: étiquette
Design strategy: Edvardas Kavarskas, Valerija Žilėnienė
Art direction: Edvardas Kavarskas
Graphic design: Aliona Bobin
Account management: Ramunė Baranauskaitė
Copywriting: Audrius Puidokas
Printing manufacturing: IOCO Packaging, Wipak Polska, Grafobal Vilnius
Product photo shoot: PackShot
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© étiquette, 2019, Vilnius
