BRAZIL 2019
Graphic package designed for the TV show "Escala Musical," which brings together two musicians from various styles and regions of Brazil for a musical exchange. During this meeting, the musicians share their stories and similarities, and perform a duet together.
The word "Escala" is Portuguese for "stopover," a term used in flight to describe a stop between two destinations.
The graphic package aimed to evoke an intimate and sophisticated atmosphere, with the logo being inspired by the graphic style of album covers from the Elenco recording company, renowned in Brazil during the 60s for its visual innovation.
CREDITS
Henrique Bacana
creative direction
creative direction
Ivan Barbosa
art direction
logo design
motion design
art direction
logo design
motion design
visual identity
graphic package