Task: Brand Identity
Category: Food & Beverage
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The visual direction was created to reflect the youthful and mischievous spirit of the cafe's crew - as seen in the hand drawn logo and illustrations of their signature churros, cheesecakes and coffees that are applied across the collaterals.
Art direction: TE PERSPECTIVE
Design: TE, Yimin Heng
Calligraphy: Yimin Heng
Photography: TW Freeman
Operation and brand consultation: Foci Collective
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