Tomasz Król's profileKrólestwo Designu's profile

Komunikacja Miejska Kraków

Multiple Owners
•
public Transport consistent brand communication lines map cracow tram bus





Problem
Krakow's public transport for years requires a thorough change. It is struggling with the problem of brand inconsistencies. On many graphic elements we can see different logotypes. I decided to change it and design one consistent brand that will be recognizable and intuitive for people who are just starting to travel by public transport.



public Transport consistent brand communication lines map cracow tram bus




| Design process​​​​​​​ |
public Transport consistent brand communication lines map cracow tram bus
public Transport consistent brand communication lines map cracow tram bus


| Structure of Brands​​​​​​​ |
public Transport consistent brand communication lines map cracow tram bus
 
public Transport consistent brand communication lines map cracow tram bus
public Transport consistent brand communication lines map cracow tram bus
public Transport consistent brand communication lines map cracow tram bus
public Transport consistent brand communication lines map cracow tram bus
public Transport consistent brand communication lines map cracow tram bus
public Transport consistent brand communication lines map cracow tram bus
public Transport consistent brand communication lines map cracow tram bus
public Transport consistent brand communication lines map cracow tram bus
public Transport consistent brand communication lines map cracow tram bus
public Transport consistent brand communication lines map cracow tram bus
public Transport consistent brand communication lines map cracow tram bus
public Transport consistent brand communication lines map cracow tram bus
public Transport consistent brand communication lines map cracow tram bus





| Information materials |​​​​​​​
public Transport consistent brand communication lines map cracow tram bus
public Transport consistent brand communication lines map cracow tram bus
public Transport consistent brand communication lines map cracow tram bus




| Brand book |
public Transport consistent brand communication lines map cracow tram bus
public Transport consistent brand communication lines map cracow tram bus
Komunikacja Miejska Kraków
Published:
Tomasz Król's profileKrólestwo Designu's profile
Multiple Owners

Owners

Tomasz Król's profile
Krakow, Poland
Królestwo Designu's profile
Krakow, Poland

Project Made For

user's profile
SO DESIGN IT 1
user's profile
CreaCraft

Komunikacja Miejska Kraków

Komunikacja Miejska Kraków. Stworzenie spójnej marki dla KMK. Create consistent brand for public transport in Cracow

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives