Carlos Araujo DG's profile

El Jardin Secreto Identity

This is the brand identity I did for El Jardin Secreto, a business that specializes in interior design and decoration of a wide range of places and events like homes, offices, weddings, etc. They commonly use natural and artificial flowers along with other modern decoration techniques, so the concept of the brand was to make a fusion of the floral and the interior design aspect of the business. The result is a brand that represents the core of the business and its nature :) Hope you'll like it!
Since what they offer is decoration of a wide range of places and events, I felt that the brands colors can't be a few since this would be a limitation for communicating everything they do. Instead I picked these colors from a few pictures of past decorations, and I did these patterns and combinations that can be used as backgrounds with the brand on top, depending on every occasion. 
 
El Jardin Secreto Identity
Published:

El Jardin Secreto Identity

Identity for El Jardin Secreto decoration business

Published: