Crompton Greaves is an Indian multinational company engaged in design, manufacturing, and marketing of products related to power generation, transmission, and distribution based in Mumbai. It is part of the Avantha Group.
CG Annual Report 2014–2015
Work done for: Itu Chaudhuri Design in 2015
Creative Direction: Itu Chaudhuri
Design: Shantanu Salgaonkar (Designer — content for theme page), Kshitij Tembe (Designer),
Niloy Kundu ( Designer - cover explorations) Anand Krishnan (Design Trainee — cover design)
Niloy Kundu ( Designer - cover explorations) Anand Krishnan (Design Trainee — cover design)
I was given the responsibility to design cover options, theme pages & setup the design language of the annual report. I worked under creative direction of Itu Chaudhuri
In FY 2014-15's Annual Report CG wanted to communicate to its shareholders how they have been tapping on the opportunities India has been offering. That's why the title — " Making India the Core Opportunity"
"India’s acceleration in manufacturing growth is as anticipated as it is crucial to the government’s plans. A push that will see the country sharpen its focus on building advanced infrastructure, and the potential rise of India as a global manufacturing hub. A one of its kind Industrial Corridor, which is the largest infrastructure project undertaken by India; a power transmission grid that could put India ahead of most nations; a hundred smart cities that will need smart infrastructure. And an 8% growth rate that’s among the world’s best.
WE AT CG LIKE TO SAY: THERE’S OPPORTUNITY AT THE CORE.1 "
WE AT CG LIKE TO SAY: THERE’S OPPORTUNITY AT THE CORE.1 "
1 — excerpt from CG Annual Report 2014-2015 theme page.
CG Annual Report 2015–2016
Work done for: Itu Chaudhuri Design in 2016
Creative Direction: Richa Bhargava
Design: Kshitij Tembe (Project Lead), Jasvinder Singh (Designer), Srishti Jain ( Design Trainee).
I was the project lead and was given the responsibility to design cover options, theme pages, setup the design language of the annual report and to art direct my fellow designers. I worked under creative direction of Richa Bhargava.
In FY2015-16's Annual Report CG wanted to communicate to its shareholder that they are "Strengthening
the Core 2" i.e they are "building on that intrinsic power centre from which springs the innate ability to perform and operate effectively 3". This is being achieved by building on their core strengths, capabilities and competencies. Simply put, it is about doing what they do best.
2,3 — excerpts from CG annual report 2015-2016 theme pages.
