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Krakow Photomonth

InDesign
Branding
Krakow Photomonth Festival /
Miesiąc Fotografii w Krakowie

Krakow Photomonth Festival over 15 years has gained the rank of an international event, one of the most important photographic festivals in Europe. A round birthday was a good moment to change and highlight the character of the festival with the right sign.

KRAKOW PHOTOMONTH
In the new logo, we gave up two full names of the festival (Miesiąc Fotografii w Krakowie, Krakow Photomonth Festival) and replaced them with the English-language term KRAKOW PHOTOMONTH, which for several years has been operating in the international circulation and in social media as the official hashtag of the Photomonth.

KP INITIALS
The logo gains a graphic element - KP's initials built on a geometric grid, giving an optical illusion of space, which illustrates references to the place: both of Krakow as a titular city and for exhibition spaces.

DYNAMIC LOGO
Every year, the festival takes various forms - in addition to exhibitions, the program includes many accompanying events or thriving sections of ShowOFF, PhotoFringe and #woloMFK. The festival is not only events, but also people and places. A dynamic logo with a changing module layout reflects the variety of configurations of the elements that make up the festival.

Krakow Photomonth
Published:

Krakow Photomonth

Published: