Client: Mumu Studio
Year: 2015
Type: Branding
Design: Yen-Tsen Liu
Photography: Jun-You Liu
Mumu, which sounds like babies’ bubbling sounds, means “woods” in Mandarin Chinese. This design aims to give the “mumu” toy series a friendly and delightful visual identity.
There is a tremendous variety of pretend play toys in Taiwan’s market; however, the customers are disappointed because of a lack of choice which demonstrates the Taiwanese lifestyle they are familiar with. The lifestyle in Taiwan has its own uniqueness, and it is worthy to be cherished. We aim to make these toys a hub which connects the collective memory of families through creative play.
I also designed a toy series for this brand, please see: Link.
