ADVERTISING STRATEGY
The book design project recognizes the strategy of inappropriate advertising.
The objective is to demonstrate the persuasive strategies of advertisements that use unfair methods to consumers. The design project has studied the appearance of unwanted advertising from the advertising professional ethics in Thailand. By making the readers have come to question and analyze a design in the book. The target of the project design is teenagers and expect them to make consumer groups knowingly in the persuasive strategy of inappropriate advertising.
CATEGORY
A Introduction
B1 Important Information in advertising
B2 Citation in advertising
C1 Semiotic in advertising
C2 Sex appeal in advertising
C3 Stereotype Reinforcement in advertising
(B : Logical Appeals) (C : Emotional Appeals)
The project for educational purposes only
