Background
My Secret Cellar is a wine shop that offers wine subscription service operated by Winevision, a company providing education and creative contents about wine and spirits. My Secret Cellar has 3 parts - Secret Cellar the wine shop, Secret Market the off-line event and Secret Box the wine delivery box. The most special thing in Secret box, among lots wine deliery services, is that customers don't know what will be delievered until they unpack the box. Secret box is designed to solve the stressful complexity of wine selection. At the same time, the selection is reliable to all customers, based on the high-qualified experts in Winevision.
Concept
Winevision wanted to keep consistent concept on all elements through easy and witty concept. The word 'Secret' came to be mysterious and interesting. Main graphic of My Secret Cellar is the key and the key hole. Secret box offers the customer mysterious quizes - the wine. Before opening, customers will guess, be curious and try to find the clue. The symbol of Cellar is the key, Box is the keyhole and Market is the silhouette of keyhole which means hints.
Client : My Secret Cellar
Design Concept, Visual Identity & Web development : Jiyoon Kim
Design Variation & Photography : Darcy Dahye Lee (Contact)
Visit mysecret cellar.com
