Naroth Murali's profileDivision of Industrial Design NUS's profile

Prime: Strategy Cards

Multiple Owners
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design strategy Priming prime psychology Behaviour cards Workshop ILLUSTRATION
Prime: Strategy Cards

Priming, a psychological concept, involves using subtle cues or stimuli to indirectly or subconsciously influence certain thoughts and behaviours in people.

Developed by the Design Incubation Centre in the National University of Singapore, these cards were initially used as an ideation tool for a two-day workshop, where participants looked at priming through the lens of education, with the aim of improving teaching and learning experiences in the classroom. 

The Strategy Cards categorize priming methods into 3 main groups: Cognitive, Environmental, and Physiological. 

The front face of every card presents an actionable strategy that users can try to adopt to their own needs, while the back provides questions to provoke deeper thought, as well as real-life examples of that particular priming method.

Designed by Naroth Murali and Gloria Ngiam.
design strategy Priming prime psychology Behaviour cards Workshop ILLUSTRATION
design strategy Priming prime psychology Behaviour cards Workshop ILLUSTRATION
The old cards were redesigned from large "hanging" styled cards to a deck which could be more mobile and accessible. 

The following documents the process of redesigning them to be more legible up close and personal, as well at to be designed to be mass market and consumer-friendly.
design strategy Priming prime psychology Behaviour cards Workshop ILLUSTRATION
design strategy Priming prime psychology Behaviour cards Workshop ILLUSTRATION
Experimentation with various fonts, sizes, and graphical variations
design strategy Priming prime psychology Behaviour cards Workshop ILLUSTRATION
design strategy Priming prime psychology Behaviour cards Workshop ILLUSTRATION
design strategy Priming prime psychology Behaviour cards Workshop ILLUSTRATION
design strategy Priming prime psychology Behaviour cards Workshop ILLUSTRATION
The reverse of the cards feature warm illustrations by Gloria Ngiam, and detail examples and sources from which the strategies were derived from.
design strategy Priming prime psychology Behaviour cards Workshop ILLUSTRATION
design strategy Priming prime psychology Behaviour cards Workshop ILLUSTRATION
design strategy Priming prime psychology Behaviour cards Workshop ILLUSTRATION
design strategy Priming prime psychology Behaviour cards Workshop ILLUSTRATION
design strategy Priming prime psychology Behaviour cards Workshop ILLUSTRATION
design strategy Priming prime psychology Behaviour cards Workshop ILLUSTRATION
design strategy Priming prime psychology Behaviour cards Workshop ILLUSTRATION
Each set of cards come with 33 Strategy Cards, as well as a User Guide, which details the various ways the cards can be used.
design strategy Priming prime psychology Behaviour cards Workshop ILLUSTRATION
Prime: Strategy Cards
Published:
Naroth Murali's profileDivision of Industrial Design NUS's profile
Multiple Owners

Owners

Naroth Murali's profile
Singapore, Singapore
Division of Industrial Design NUS's profile
Singapore, Singapore

Prime: Strategy Cards

Prime: Strategy Cards are a deck of 33 cards that make use of the concept of priming to inspire different solutions to strategic work in any cont Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives