Piper & Co. Annual Report 2012
Global Retail Sugar Brand
Global Retail Sugar Brand
The purpose of this project was to design an identity and 2012 annual report for a global retail sugar and sugar syrup company called Piper & Co, established in 1964. The brand is proud of their heritage but constantly seek to update their look and stay current. The report and identity needed to stay in line with the companies values of quality, attention to detail, a unified image, and pristine service.
The brand would be in competition with other retail sugar brands. It is differentiated by its high quality product, which has lead to its sophisticated aesthetic. Hence as a brand its image should constantly justify it's higher priced products.
The primary audience of the report are corporate investors. In general, it would be anyone (wealthier adults) that is interested in the company. The company requested that sugar itself be incorporated into the design so that it tantalises as well as informs the reader. The main purpose of this was to ensure that the essence of the sugar was captured and it was represented as the hero of the company.
Being a high quality, sophisticated brand with heritage, a clean, powerful, and quality design was developed.
The brand would be in competition with other retail sugar brands. It is differentiated by its high quality product, which has lead to its sophisticated aesthetic. Hence as a brand its image should constantly justify it's higher priced products.
The primary audience of the report are corporate investors. In general, it would be anyone (wealthier adults) that is interested in the company. The company requested that sugar itself be incorporated into the design so that it tantalises as well as informs the reader. The main purpose of this was to ensure that the essence of the sugar was captured and it was represented as the hero of the company.
Being a high quality, sophisticated brand with heritage, a clean, powerful, and quality design was developed.
Note: All images were also taken by me.
