IT'S PARIS DARLING ™
Brand Identity, Woven Label, Hang Tag, Clip Tag, Dress, Packaging, Denim Tag
Founded in 2017, Utility Garments™ is a classic standard clothing line dress, and wedding dress. Simple and basic style never goes out of style in womenswear.
STUDIO IDOLE created the brand identity system including logo, woven label, hang tag, clip tag, packaging, and tag. The logotype is cool, authentic and not intrusive. The condensed letterforms and large x-height make it very legible even at small sizes. Clip tag is an additional tag to display sizes, and it’s easily detachable. It gives an distinctive look in a store to the workwear-inspired brand.
The brand has been producing the best of simple and timeless products.
HISTORY
It's Paris Darling - a new online store selling wedding dress tailored by indvividualnym standards, as well as the sale of certain collections.
PATTERN
Pattern gracefully fit all elements of the brand and embodies the tranquility and beauty. poliganalnye forms have been applied and the soft marble pattern.
MOBILE APPLICATION
A new application for the store. It's Paris Darling delivers to you clothing that embodies individuality and comfort. Download the app, you can shop in Google Play, and soon in the App Store.
MOBILE SCREEN
The screens are made in the style of the computer version and retains the same concept.
WEBSITE
The site is made in a minimalist style. Save the color, style and energy, and some interesting modern touches added to the site fresh.
BRAND ELEMENTS
Elements of branding are gift packaging, envelopes, gift cards and business cards that bear the pattern.
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“ There is no such a thing as a perfect dress but the one you have found is perfect for you ”
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Merci ♥
