I stayed at La Minervetta for one weekend one years ago and I fell in love with this hotel. For this reason I've decided to create a new identity based on the architecture and the style of this amazing hotel.
I've focused my efforts on designing a minimal typographical logo with a small circular emblem inspired by the unbelievable floor-to-ceiling windows which, in my opinion, are the key strenght of La Minervetta. The brand identity system was inspired by the nautical colors and by the international maritime signal flags.
This is a personal project.