Event visual identity for the first PLUNC: a newborn Multimedia Arts Festival in Lisbon.
It happens in the water, on a boat in transit, between the two banks of the river Tejo.

 

Born out of code, process and a strictly utilitarian methodology, designing only the guidelines while we allowing the final result to be wild. As such, there is an infinite amount of posters, renderings and objects focusing on the representation of two elements (circles: the margins, the users and the input—output) and an interface (brackets: rectangles and boats) using cold code and strict reason.

 

Yes, there is poetry in the bits and data; there is human passion and coherency in the numbers; there is logic and there is fun.

PLUNC is a technological journey between the two banks of a river and a hybrid between communication and geographical space. As an experimental stage, the identity reflects the dialogue between the abstract and the figurative - a symbolic approach that characterizes the experimentalism, the connection, the code and the expressive elements. From a symbolic standpoint, the approach promotes dialogue between the figurative and experimental - the connection and the marginal, the scope, the interface and the user. Based on a visual system where language sets the tone of the communication Plunc is a coded system synthesis and message: a figurative stage on which the message is not restricted to a single illustration but to a graphic lexicon - 11 infinite posters in loop and a responsive system dictate the language. Among the synthesis and the system, just like the bank and the rive rises the creative freedom and the strength of the narration. The water and the reflections.

 

The final reasoning in compositing the symbols is thrown to the background, allowing only the data and rules to define the visual system, looking forward to reach the abstract. The image as a reflection of the concepts and the concepts as the genesis of a lexicon. A code.