Kneading Connection
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Competition: SG50 'Local Champions, Global Leaders'
Award
Second Place under University level in Category "A"
Second Place under University level in Category "A"
Kneading connection is a joint effort project with Tan Seng Kee (TSK) Foods in celebrating its involvement as a part of Singapore’s heritage in this jubilee year. The embroidery line work threads on the tradition of noodle making that correlates the connection of each other’s strength (flour) and differences (water) in multiculturalism. The kneading process reflects the progression of how TSK has grown through the years hand in hand with Singapore. The progression demonstrated tradition hand motion and movements, along with patience, that is required to kneading a great nation. In the uniquely fifty designs, it focuses on diversity food culture, which highlights the importance of balance and harmony.
In this celebratory year, 5MUSE and TSK Foods would like to share the gift giving spirit through the wide selection of exclusive designed postcards. To unveil interesting information, audiences are encourage to peel off the postcards and read more about the fun facts of the company, Singapore and the food culture.
The installation is meant to engage with audiences, hoping to pass on the collaborated company's emphasis on family values as well as noodle heritage through their motto "Sharing Good Times", to tribute the progression of the company while growing along with Singapore in the Jubilee years.
Find out more about the competition experience: http://5muse.tumblr.com