Branding guidelines and collaterals for the 31st International Association of Science & Technology Parks Conference (IASP).
The kaleidoscope lens is chosen as the main element of the campaign. The significant merge of elements in the kaleidoscope is a good representation of how collaboration adds a different dimension to each element, making up the bigger picture.
By focusing on the Kaleidoscopic lens for the concept, the main element of the brand is a triangle. Using it as a symbol to show metamorphosis and constant change - it represents the shift that happens between now and then.