Visual Thesis
Urban Light Projection
In my thesis, I delved into the area of graphic design I am most passionate about; branding! I focused on two of my favourite designers: Paul Rand and Michael Bierut (Pentagram)
The primary goal was to explore the evolution of logos and brand applications since the 1930s. This research not only provided me with valuable new perspectives on logos and branding in general but also ignited a deep passion for the subject.
To honour my design heroes and showcase these newfound perspectives, I uniquely combined their iconic logos. I accomplished this by creating a 3D-printed lenticular model, allowing viewers to witness the seamless transformation between the two logos simply by rotating the model and adjusting their line-of-sight angle