​​​​​​​
Busy schedules and Ramadan routines often lead to neglecting self-care. Women resort to shortcuts, skipping important steps in their beauty routine. We created a campaign that celebrates self-care rituals during Ramadan. We identified 7 relatable characters (starring the Garnier squad) who each have their own unique Ramadan routines. Inspired by the nostalgic Ramadan game show "Fawazir," we launched a series on TikTok featuring bright colors, catchy songs, and riddles. Each episode revolves around a specific Ramadan persona and their Garnier product match. By the end, viewers are encouraged to reclaim their beauty routines and rediscover the joy of self-care.

  CASE FILM