We are living offerings
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To celebrate the Day of the Dead in Mexico Cerveza Victoria decided to pay tribute to those who are no longer among us.
In Mexico there´s a flower that connects us with the afterlife.
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We are living offerings of those who are no longer with us.
The love they sowed in us continues to flourish.
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We are living offerings.
Agency: Ogilvy Mx
Chief Creative Officer: Jessica Apellániz
Executive Creative Director: Diego Rodriguez
Group Creative Director: Marco García, Alejandro Junco, Itzel Elorza
ACD: Jonathan Aparicio
AD: Byron Poveda, Dhilan Ramírez
CW: Belém Rodríguez
Iconoclast & Primo México
Director: Alaska, Omar Uscanga
Managing Director: Sofia Garmilla, Laila Daniela
DPI: Cecilia Guerreiro