The Art Collaborative Branding
Branding for The Art Collaborative, an artists collective at Northeastern University. The challenge was to develop a system that was flexible and recognizable while still letting the artwork often used in marketing collateral to be the focus. We started by looking at medieval guild symbols as an initial inspiration. We then simplified that to a rectangle holding the logotype. The team included David Wong, Steph Cook, and Sophie Greenspan.
The entire brand is best experienced on the website.
Informational cards about the club at business card size.
