PROPOSAL
University Of Northampton
Graphic Communication BA : Final Major Project
Date: 2012
The University of Northampton's Community Centre For Volunteering was a busy department catering for students and staff to engage with community partners to undertake community projects.
This was a way for the students to utilise their skills, influence their career choices, build self esteem and confidence. The main message for students to understand was that the centre offered students a way to build their skills for life. The problem was that students were not engaging with the centre so I proposed a need for a re-brand to transform the services
CFCV as a 'Hub' or centre-point where Student volunteers and staff engage digitally or physically to enhance the whole experience.
enable easy access and promote INTERACTION between the users and a sense of community recognition and appreciation including ease of participation.
OPTIMIZING: Making Daily activities more efficient.
ENGAGING: Capturing attention, creating delight, delivering meaning, fluent messages.
EMPOWERING: Enabling people to go beyond limits.
EXPRESSING: Encouraging self expression/ creativity.
CONNECTING: Facilitating communication between people and communities. (i.e. Events weekly/)
DISRUPTING: RE-Imagining completely an existing service by creating new behaviours/ usage/ markets.
ENGAGING: Capturing attention, creating delight, delivering meaning, fluent messages.
EMPOWERING: Enabling people to go beyond limits.
EXPRESSING: Encouraging self expression/ creativity.
CONNECTING: Facilitating communication between people and communities. (i.e. Events weekly/)
DISRUPTING: RE-Imagining completely an existing service by creating new behaviours/ usage/ markets.
The final outcomes would enable the ease access for studentsand staff to participate and promote the INTERACTION between the users and community partners internal or external and instill a sense of community and appreciation.
The rebrand included:
Logo
Business Stationary (Letterhaeds, Business cards)
Publications
Posters & Flyers (Digital & Print)
Interactive Website (intranet)
Viral Videos (animations/motion graphics)
PROJECT OUTCOMES
