Windows Phone 7
Microsoft Mobile
Microsoft Mobile
Brief: Create a campaign that compliments and extends the launch of the Windows Seven platform.
Insight: People spend more time heads-down with their phones than interacting with the people sitting right in front of them.
Strategy: Don't let your phone own you. You own your phone. Increase trial by turning every piece of media into a virtual test drive of the Windows 7 experience.
Insight: People spend more time heads-down with their phones than interacting with the people sitting right in front of them.
Strategy: Don't let your phone own you. You own your phone. Increase trial by turning every piece of media into a virtual test drive of the Windows 7 experience.