The aim of the brief was to design a motion graphic ident for 4 seven, Channel 4’s new to air channel. The ident should represent innovative new way of programming.
The theme of 4 seven is based around the use of social media networking and its use by Channel 4 viewers to determine the weekly channels programs listing. I created a simple motion ident representing the connection between 4 seven and Channel 4’s other sub channels as well as the programs which are chosen to be repeated on 4 seven.
![4 seven Channel 4 Seven channel 4](https://mir-s3-cdn-cf.behance.net/project_modules/disp/fccf3912208063.56258d2bb7d0f.jpg)
![4 seven Channel 4 Seven channel 4](https://mir-s3-cdn-cf.behance.net/project_modules/disp/6c72b812208063.56258ca66c579.jpg)
![4 seven Channel 4 Seven channel 4](https://mir-s3-cdn-cf.behance.net/project_modules/disp/d20fe112208063.56258ca8b0de6.jpg)
![4 seven Channel 4 Seven channel 4](https://mir-s3-cdn-cf.behance.net/project_modules/disp/b0e93b12208063.56258ca91f9a1.jpg)
![4 seven Channel 4 Seven channel 4](https://mir-s3-cdn-cf.behance.net/project_modules/disp/ecd14412208063.56258df45e862.jpg)
![4 seven Channel 4 Seven channel 4](https://mir-s3-cdn-cf.behance.net/project_modules/disp/d9740e12208063.56258d2ce669e.jpg)