Daiso is the largest franchise of 100-yen stores in Japan owned by Daiso Sangyo Corp. It has a range of over 100,000 goods produced in Japan. It provides a unique experience of curiosity and enjoyment for thousands of customers to go home satisfied from their 7000+ stores all over the world. Their wide range of stores, products, and highly competitive prices never fail to satisfy the discerning customer.
In order to have a brand visual identity system which parallel with the business, a series of icon that catagorised their products were suggested as the universal visual language to work with its brand identity system. It is also widely use across the stationery set and interior planning to enhance shopping experience in Daiso.
