François Hurtaud

We create brand guidelines that dictate the use of visual language, including logotype designs, color schemes, typography choices, and packaging design. Once these elements are established, we work with clients to ensure successful implementation across all touchpoints - from visual merchandising and print materials like brochures to online marketing campaigns. Through every step of this process, our focus remains on delivering impactful solutions that resonate with target audiences while staying true to the client's vision for their brand. Capabilities • Brand Positioning • Brand Guideline • Visual Brand Language • Logotype • Graphic Identity • Packaging • Retail Merchandising • Print Marketing Communications • eCommerce • Brochure Websites

Even if sustainability is not part of the initial design brief, we integrate eco-design principles into our process. We focus on optimization to ensure that each product has minimal impact on the environment while still maintaining its functionality and aesthetic appeal. We carefully select materials that are environmentally friendly with a low carbon footprint throughout their lifecycle. Additionally, all designs prioritize reparability to extend their lifespan and reduce waste production by making it easy to disassemble or repair them when necessary. With these methods incorporated into every project, we aim to make a significant contribution towards creating a more sustainable future through responsible design practices. • Mono material • Reduction of material • Trans-material • Design for component • Size reduction • Saying, doing, sustaining

Our schematic design phase involves meticulous planning to ensure that all aspects of the product are accounted for, from IoT integration to sensor placement. We also specialize in PCB routing, which allows us to optimize performance while minimizing production costs. Our firmware development team creates custom code tailored specifically for each product's unique needs, ensuring seamless functionality across all systems. Once prototypes are developed, rigorous testing procedures are implemented before finalizing designs to assure durability and reliability under a variety of conditions.

We specialize in creating innovative and functional products that meet the needs of our client's target users. We begin every project by conducting thorough user observation to gain insights into their behavior, preferences, and pain points. These insights are used to inform our product idea generation process, which is supported by 3D CAD modeling and technical drawings. We pay close attention to product aesthetics while ensuring ergonomics are taken into consideration during the design phase.