Carla Eráusquin Bayona

I work with the following process: 1. Discovery: - Begin by conducting thorough research to understand the client's business, industry, target audience, competitors, and unique selling points. - Conduct interviews or workshops with the client to gather insights about their values, mission, vision, and brand personality. 2. Strategy: - Develop a branding strategy based on the research findings, aligning it with the client's business goals and target audience. - Define key elements such as brand positioning, brand attributes, brand promise, and brand voice. 3. Brand Identity Development: - Logo Design: Create a distinctive logo that captures the essence of the brand. Iterate on different concepts, typography, colors, and visual elements to reflect the brand's personality and differentiate it from competitors. - Color Palette: Develop a cohesive color palette that aligns with the brand's values, target audience, and industry. Choose colors that evoke the desired emotions and effectively communicate the brand's message. - Typography: Select appropriate fonts and typography styles that convey the brand's personality and enhance readability. Consider factors such as legibility, scalability, and compatibility with different mediums. - Visual Elements: Create additional visual elements such as patterns, icons, or illustrations that complement the brand identity and reinforce its visual consistency. 4. Brand Guidelines: Compile a comprehensive brand style guide that outlines the proper usage of the brand elements. This guide includes specifications for logo usage, color codes, typography guidelines, and rules for maintaining visual consistency across various platforms. 5. Application and Collateral: Implement the brand identity across different touchpoints and collateral, such as business cards, letterheads, website design, social media profiles, packaging, and marketing materials. Ensure that the brand identity is consistently applied to maintain a cohesive and recognizable brand image. *This will change with each project and budget - Review and Refinement: Collaborate with the client to review and gather feedback on the developed brand identity and its application across various mediums. - Make necessary revisions and refinements based on the client's input to ensure the final brand identity effectively represents their vision and resonates with the target audience. - Launch and Rollout: Once the brand identity is finalized, assist the client in launching and implementing the new brand identity across all relevant channels and touchpoints. ***Remember that each branding project may have unique requirements and may involve additional steps or considerations based on the client's needs and goals. It's important to maintain open communication and collaboration with the client throughout the process to create a brand identity that accurately reflects their vision and resonates with their target audience.

Understanding the Project: - Discuss the project scope with the author or publisher, including the target audience, genre, and overall vision for the book. - Clarify the number of illustrations required, their placement within the book, and any specific requirements or themes. Concept Development: - Conduct research and gather visual references to understand the book's content, characters, setting, and tone. Create preliminary sketches or moodboards to explore different artistic styles, compositions, and color palettes that align with the book's narrative. Character Design: -Develop unique and visually appealing characters based on the author's descriptions or existing references. - Iterate on the character designs based on feedback, ensuring they are consistent with the book's tone and appeal to the target audience. Storyboarding: - Collaborate with the author or publisher to create a storyboard that outlines the sequence of illustrations throughout the book. Refine the storyboard through discussions and revisions, ensuring it effectively captures the narrative flow and highlights key moments. - Rough Sketches: Begin creating rough sketches for each illustration based on the approved storyboard, focusing on composition, pose, and overall visual storytelling. - Share the sketches with the author or publisher for feedback and make necessary revisions before proceeding to the final illustration phase. Final Illustrations: - Once the rough sketches are approved, start creating final illustrations using the chosen medium, Illustrator or Photoshop Pay attention to details, color choices, lighting, and textures to enhance the overall visual impact and convey the intended mood or atmosphere. Review and Refinement: -Share the completed illustrations with the author or publisher for review, allowing for feedback and revisions. Address any suggested changes or adjustments, ensuring the illustrations align with the author's vision and meet the project requirements. - Integration with Text: Collaborate with the book's layout designer to seamlessly integrate the illustrations with the text, considering factors such as placement, size, and typography. - Ensure that the illustrations enhance the reading experience, complement the text, and maintain a consistent visual style throughout the book. Finalization and Delivery: - Prepare the final illustrations in the required format and resolution for printing or digital publication. ** Each project may vary depending on the specific project requirements.

The process of Product Packaging Design involves 3 stages: 1. Research - Brief: Begin by understanding the client's requirements and objectives for the product packaging. Gather information about the product, its target market, competition, brand identity, and any specific design guidelines or constraints. - Research: Conduct thorough market research to gain insights into current trends, consumer preferences, and industry standards related to product packaging. This research helps inform the design direction and ensures the packaging aligns with the market needs. - Moodboards: Create moodboards or visual inspiration boards that showcase different styles, colors, typography, imagery, and overall aesthetic elements. These moodboards help establish a visual direction and serve as a reference for the subsequent design process. 2. Development: - Creation Process: Based on the research and moodboards, begin the design process by creating multiple options for the packaging. These options may vary in terms of layout, shape, color schemes, typography, graphics, and materials. Explore different concepts and variations to present a range of choices to the client. - Iteration and Refinement: Collaborate with the client and gather feedback on the initial design options. Iterate and refine the designs based on the client's input, making necessary adjustments, enhancements, or revisions. This stage may involve multiple rounds of feedback and refinement to ensure the packaging design meets the client's expectations. - Finalize Design: Once the client is satisfied with a particular design option, finalize the packaging design. Make sure all the necessary elements, such as product information, branding elements, legal requirements, and any other relevant details, are incorporated into the design. 3. Delivering - Preparing Artwork: Prepare the final artwork of the packaging design according to the required specifications. This involves ensuring proper dimensions, resolution, color mode, file formats, and any other technical requirements specified by the client or printing vendor. - Quality Assurance: Conduct a thorough quality check to ensure that the final artwork is error-free and ready for production, images are of high quality, colors are accurate, and any special finishes or effects are properly applied. - Sending Final Artwork: Provide the client with the finalized packaging design in the appropriate file format(s), such as PDF or AI, along with any other assets required for printing or production. Deliver the artwork through a secure and convenient method, such as email or file-sharing platforms. ******Remember that this process may vary depending on the specific project requirements and the design agency's workflow. Effective communication and collaboration with the client are essential throughout the process to ensure a successful and visually appealing product packaging design. Verifying that all text is correctly spelled will be responsibility of the client.