Zaner-Bloser Mailer

  • Zaner-Bloser Mailer
    B2B mailer concept
  • A business to business mailer concept, advertising Zaner-Bloser's Handwriting materials.

    Target: school teachers (over 80% women) and supervisors at elementary schools.

    I took an infographic route on this project, because the mailer's pre-written copy primarily consisted of statistics from a survey.  I wanted to visually display the numbers in order to make the mailer more engaging and less likely to be thrown away with the "junk mail."
  • Process
    Sketches, type and color scheme