A book cover, logo ambigram and e-book animation about War Diamonds
Branding, Digital, Print
A book cover, logo and e-book animation about War Diamonds. They are mined in an environment of poverty and are sold illegally, they will eventually belong to the high society.
My associations were: POOR + DIAMOND = WAR, the strongest word for poverty MONEY + DIAMOND = SEX, the strongest word for luxury.
I realised I could do an ambigram for both words, while using refraction, transparency and lines as design elements. In the book cover, “WAR” is more legible thanks to the tank, when rotated, “SEX” becomes more legible thanks to the tank’s cannon.
The e-book animation also explores the idea of refraction.