RIFF, the Reykjavik International Film Festival, is Iceland's number one film event with more than 25.000 guests annually. We were asked to design the 2011 campaign which drew record numbers.
Filmünd Reel is the festivals biggest fan and is the face of this years campaign. The Reykjavik International Film Festival is still growing in size after 8 years, because of dedicated fans like him.
Filmünd Reel's costume is made out of 35mm film strips.
Art direction and design
Art direction and photography