• PETA
    Print Campaign
  • Objective
    Go outside of PETAs current advertising and try a more conceptual approach of communicate the issues of animal testing.

    Solution
    Through simplistic imagery and play on slogans I targeted specific companies that do unnecessary and harsh chemical tests on dogs. Dogs are used regularly in toxicity testing and I chose them as the subject of these ads because they trigger a stronger emotional response in people then other lab animals.