Ocean family leisure centre has been created as an environment in which a targeted audience of young families can enjoy sports and exercise. An appropriate colour palette and shape based brand identity create a playful and engaging experience for the audience, whilst still presenting a professional, clean and safe environment. The office stationery, packaging of own brand products and building environments have also been considered.
Dynamic and innovative packaging formats and materials create a selling point for own branded swimwear and accessories. The angular formats are in keeping with the simple shape based imagery used in the logo, and are complimentary shapes to the flowing curves used elsewhere within the brand image. A purpose built typeface for the Ocean family leisure centre also forms part of the brand. Based upon the curves and rounded nature of waves and water droplets the font is representative of the aqua nature of the leisure centre.