As part of my Degree course I was given a brief where I was to rebrand a company, out of the 4 brands proposed to me, I chose Musto. I went for a look that I thought would best suite the brand, simple but bold. The 4 colours represent the 4 aspects of Muto which include Shooting, Equestrian, Sailing and Lifestyle. For the advertisement I stepped out of my comfort zone and experiented with illustration, creating this very minamal style of advertisement. Credit to Mash Creative for sending me the text ‘musto’ in their typeface RM Regular.

Published: November 22, 2011