• Developed for Match.com

    copy: Curtis Peterschmidt

    art direction: Michele Morales

  • Upload page. Here women submit a photo of their boyfriend, take the relationship quiz and there's even a small box where they can make a case for the relationship or express any doubts they are struggling with.
  • The boyfriend is then put directly into the game, where strangers get to decide if he's a stud or dud by clicking either “love him” or “leave him.”
  • At the end of the week votes are tallied and the results are revealed. Looks like this one's not a keeper. Wah, wah, wahhhhhh!
  • Alt Piece creates buzz for the game at the point of contention.