Fiasco Magazine

    Re- branding

  • FIASCO is a monthly print and digital unisex Fashion, Arts and Lifestyle magazine. FIASCO has grown quickly in popularity, currently enjoying a readership of 96,000, with online recently exceeding 9.2 million views.
    The magazine features new and existing talent, fashion, reviews, interviews, art and illustration. Based in London, but staffed also in New York, we have a worldwide network of contributors shooting globally.
    FIASCO enjoys a varied readership, with the majority of readers being located in the USA, UK and Asia. Our readership ages range from 15-35 years, with those typically interested in all things fashion, celebrity and art.

    The challenge/The Work

    FIASCO is ready to “step up”. Nextyear, the magazine is selling in shops and this mean a higher level of competition.The Editor in Chief – Vincent Nord – asked me some ideas for a logo’srebranding ready to be published on the next issue. The project was sointeresting, because we tried to design something iconic, but keeping an “independentbrief”, which is the main characteristic of this mag. I chose to work withBodoni font - designed in 1750 – 1800 - which is one of the most classic and recognizablefont in the world, but with a new, graphic, contemporary and undergroundrestyle.