Ethics & Issues-------------------------
The brief was to create a new identity for Reiss, a fashion brand first established in 1971. This unit gave me a chance to examine and question conventional ethics relating to design but also within fashion. It encouraged me to define my own personal ethical stance, which I have displayed within my work. All the work I produced I have been aware of the costing and implications of the materials I use, whilst also considering my consumer. My design of Reiss represents a sustainable, fashion friendly business, from 100% recycled paper, vegetable inks, environmental friendly clothing materials, right down to energy saving light bulbs.
Reiss primary consumer profile:
Name: Rufus Jenkins
Social standing: Upper class
Ethical stance: Eco friendly, passionate
Fashion: Causal handmade garments, durable and long lasting
Job: Craftsman exclusive for Liberty
Salary: 50,000 (Can vary)
Family: Only distance relatives
Eats: Home cooked meals/pub food
Holidays: Just explores England
Interests: Craftsmanship, handmade objects, hiking, dogs
Pets hate: Products that fall apart.
Bag was screen printed with white ink, other colours available in brands colours: Green, Red, Blue and also Black.
Screen printed soft tissue paper
Identity Guidelines: Screen printed front and inside coloured sections. Hand sewn book with white thread