Ciclo de Conversas - Cycle of Talks
A generative logo based on sound of spoken letters for an annual Design and Multimedia conference
Branding, Digital, Print
“Ciclo de Conversas”, means “Cycle of Talks”, an annual design and multimedia conference where speakers would share their experiences.
I developed a Generative Identity and all its applications. Its system is focused on research and strong concept to create rules, so each speaker would have his own logo generated by a script.
Every letter of the alphabet was recorded with my voice, the wave length was revolved, producing different diameters. Each letter was distributed to a colour from the spectrum. This new alphabet can be read in two ways and could also be projected on surfaces.
The research started by finding a keyword that reminded a universal way of communication that could be related with the name of the convention. Eventually, the tree of words gathered around this research, converged to audio frequencies and magnetic tapes. Without sound, and it's wave frequencies we could not talk, which is the basis of communication.