This work has been created for Thailand New year Festival as known as "Songkran Festival" By Ogilvy & Mather Creative Advertising Agency in Bangkok.
I've been invited to join and create the illustration by Graphic Design team of Ogilvy agency withGracie Vee as my Art Director and we corporate together to make this packaging to be successfulwith in timeline of 3 weeks.
BenMore Four Casks Scotch Whiskey is the newest whisky that is produced and distilled in Scotland. It is matured in four different types of oak casks to achieve depth and complexity to match the standard of whiskey drinkers, to give the harmony between mellow tastes and scotch aroma, including malt and peat aroma with the hint of smokiness and most importantly, to give you an even smoother Scotch whiskey experien
BendMore Four Cask Scotch Whisky Client was looking for concept to tell the story about how The Whisky has been created by the plot of 4 steps in Four wood casks.
Step 1 : Gather all ingredients : Mineral Water of Snowflake from High Mountain / Yeast / Barrel
Step 2 : Distillation is the process used to separate alcohol from water and other
substances contained in the wash.
Step 3 : Aging whisky in different kind of barrel - for Bendmore that's have 4 unique casks 1.sherry casks 2.Bourbon cask 2.European cask 4.refill cask ,after aging production comes to the most important part is blending. Master blender is an individual who decides on the composition of blended spirits. For example, in the Scotch whisky industry, master blenders choose which single malts and grain whiskies are combined to make particular blended whisky. An important objective is often to maintain consistency over time. A typical blend might be composed of 20 different whiskies whose taste and price will vary over time, and, of course, it is possible that any one of them will go out of production. Consequently, it is sometimes necessary to replace whiskies that go into the blend. Other responsibilities include checking the maturation of spirits.
Step 4 : Bottling is the last step before putting the whisky on the market.
Also this packaging launch only in Thailand , you can buy in any supermarket :)
Agency : Ogilvy & Mather BKK
Art director Gracie VeeI
llustrator : Chatchanok Wongvachara