Ardor is a trendy, new scent for a fast-moving professional woman with a cosmopolitan lifestyle. The package design is aimed to appeal to a mover and shaker working in a big city. The bottle is poised to present itself like an award, incorporating the look of a pedestal, reaffirming passion and pride. The blue and gold of the carton communicate power and value, the complimentary colors echoing the values of the woman. The advertisement shows an empowered, confident figure on top of the world, the sea representing limitless opportunities. Ardor is for a woman who approaches life with fervor, and the bottle is a symbol of her ardent spirit.