A C A S A
Commissioned by CIPREA
Branding design proposal for a contest sponsored by Politecnico di Milano.
Competition for a hotellerie project.
The logo expresses what the word A C A S A means.
The letter “A”, without horizontal stem,
represents the home comfort.
The graphic rythm of the logotype transmits balance.
The harmony is emphatazed by the dashes of the letter “A”.
Moving away they whisper the graphic cadence of the letters.
Dashes are the core.
They are the intense particulars of our house.
They are the details. They are alive.