Minh Moon's profile

Contextual OOH campaign

Situation
It is simple like Traveloka should do a big campaign for Summer 2018. Let’s do something special! How about a OOH project? Okay! Then it turned out to be the most successful campaign we’ve ever done!
Objectives
Create an OOH campaign that generates measurable results, organic conversations, and stand out from the noise.
Challenges
Since this campaign is a kind of copy-centered OOH, copywriting is surely the most challenging task!

Credit
Copywriter: Nguyet Minh (& Nhut Nguyen)
Contextual OOH campaign
Published:

Contextual OOH campaign

Published: