JINRO TONIC WATER | Brand Revitalization
Client : HITEJINRO BEVERAGE
Services : Research & Analysis, Brand Strategy, Bottle(Container) Design, Brand Identity, PET & Can Label Design, Visual Branding System, Visual Communication Guideline, Design Specifications
Creator : Seung-Beom Ki, Heung-Ki Kim, Duk-Hwan Cho, Kyuheon Lee, Jihye Park
Year : 2018~2020
The development of the design of 'Jinromixer Tonic Water & Carins', the No. 1 tonic water market in Korea, emphasized simplicity by maintaining VI elements and developing a youthful and sophisticated feeling by reflecting the tastes of consumers in their 20s and 30s, the main consumer of cocktail mixers. The original refreshing feeling of the cocktail mixer was maximized through the gradient wave motif of the cocktail glass with the bubble graphic of the water drop as well as the container that improved grip. Currently, it is expanding its portfolio by launching products of various flavors such as calamansi and Apple.