I was part of a small team to develop and deploy Plymouth's new strategic proposition. Britain's Ocean City.
I was tasked with the challenge of making the new brand identity which would be relevant across many and varied audiences, something with genuine global resonance, capable of supporting all we do in promoting the city and something that would be future-proof.
It was important for the logotype not to dominate promotional materials in the city as it is a propostion not an organisation. With that in mind it needs to sit away from supporting company logos and sit inside a complimentary tab.
Example of how to use the tab logotype in a supporting role.
Example of how to use the tab logotype in a supporting role.
When promoting Plymouth outside of the city strong imagery which reflects Plymouths openness should be used. Clean, minimal type, letting the image do the talking.
48 sheet example
48 sheet example
Toolkit being used in situe.
